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    Day 1


  • Exploring how the IoT can create a direct brand-consumer channel.
  • What potential does this IoT ‘channel’ have for multi-way communication and to what extend can it be used for consumer engagement?
  • How does this evolving landscape affect retailer’s relationship with their customers, both in store and digitally, such as utilising wearables, smart TVs and BLE technology?
  • Using IoT data streams to effectively equip yourself to form closer relationships with the customer.
  • Security and privacy necessary for trust-based consumer-brand relationship.

Associated Speakers:

Carl Uminski

Co-Founder & COO


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Michael Bayler

Founder and Director

The Whole Equation

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David Bunch

Global VP, Shell Retail Marketing & Chairman of Shell Brands International


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