• Start Time:
    02:00PM
  • End Time:
    02:40PM
  • Day:
    Day 1

Talk:

  • Exploring how the IoT can create a direct brand-consumer channel.
  • What potential does this IoT ‘channel’ have for multi-way communication and to what extend can it be used for consumer engagement?
  • How does this evolving landscape affect retailer’s relationship with their customers, both in store and digitally, such as utilising wearables, smart TVs and BLE technology?
  • Using IoT data streams to effectively equip yourself to form closer relationships with the customer.
  • Security and privacy necessary for trust-based consumer-brand relationship.

Associated Speakers:

Carl Uminski

Co-Founder & COO

Somo

Associated Talks:

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Michael Bayler

Founder and Director

The Whole Equation

Associated Talks:

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David Bunch

Global VP, Shell Retail Marketing & Chairman of Shell Brands International

Shell

Associated Talks:

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