Karinna Calin started her professional experience over 12 years ago leading change & transformation in multinational companies such as Unilever, PROFIT systems, and Data Scouts. Her ambition was not only in the digital space but also in DTC retail, Digital Marketing and Go-to-Market strategies. From Market Expansion Manager in Poland and Romania to Digital Analytics & Customer Experience Lead in the Global Unilever Ice Cream team, she had the opportunity to lead a full market expansion and learned from a young stage of her career the importance of an early digital expansion in different world geographies and the value of challenging the status quo to futureproof a business.

Currently driving the digital transformation in B2B eCommerce from Unilever Icecream side as Data Analytics & Customer Experience Lead using a unique combination of creativity and analytical skills with the main ambition to grow the almost 1 billion EUR B2B eCommerce business to become the industry leader across markets.