- Exploring how the IoT can create a direct brand-consumer channel.
- What potential does this IoT ‘channel’ have for multi-way communication and to what extent can it be used for consumer engagement?
- How does this evolving landscape affect retailer’s relationship with their customers, both in store and digitally, such as utilising wearables, smart TVs and BLE technology?
- Using IoT data streams to effectively equip yourself to form closer relationships with the customer.
- Security and privacy necessary for trust-based consumer-brand relationship.