Kerry Malone is the Head of UX & Design at Blue Lab – the Innovation Lab for EDF Energy. Kerry’s multi-disciplinary background in digital allows her to bring a unique perspective and a broad range of skills when she helps Blue Lab with its strategic customer research. She believes that well-researched customer insights takes the guesswork out of innovation strategy and carves a clearer road for success. She works closely with R&D, market research and data science teams to create comprehensive customer insights.
As a Strategic UX Lead, she has a keen interest in helping EDF Energy become more customer-centric by creating intuitive, immersive and inspiring experiences that meet measurable outcomes. Focussing on how to put the customer at the heart of everything and in this new age of data, how to discover the value and the benefit for customers as well as how to give them a voice at a time when many solutions are tech-led.