Passionate about technology enabled digital transformation, Mark leads the Salesforce IoT go to market strategy, implementation and growth across EMEA. His prior role at Salesforce was within the global business transformation group, Ignite, working with CxO’s at large strategic customers to address disruption and re-imagine their future. Over the last 20 years Mark has also held a number of operational and professional services roles at companies including CSC where he built the Salesforce practice for EMEA and 3M, where he managed the CRM and eChannel program for a $250m business unit. Mark holds a bachelor degree with honors in Aeronautical Engineering from Loughborough University in the UK