As a Connected Products Evangelist at Avery Dennison, I work as part of the Digital Solutions Division business unit, aligned to the platform, the world’s leading connected product cloud. I have over ten years of experience in solution sales, with a focus on SaaS and hardware industries, and a demonstrated history of delivering value to customers across various verticals, such as Retail, Automotive, and Food and Beverage.

My role is to identify, develop, and close new business opportunities across EMEA for the SaaS-connected product cloud, which leverages unique product identification using digital triggers such as serialised QRs, RFID, and NFC. By enabling end-to-end supply chain visibility, product provenance, and product circularity, I help customers drive value propositions such as reducing waste, proving sustainability, authenticating goods, and enabling a circular economy.