Oscar is an enthusiast driver of innovation in mobility services. His entrepreneurial spirit and the great possibilities offered nowadays by digital transformation, has given him the chance to lead innovative projects to increase mobility efficiency with the citizen needs as the main focus.

Counting almost 20 years in his professional career, he is currently the Innovation Responsible at Barcelona de Serveis Municipals, a Barcelona City Council public company. He has been collaborating in several national and international projects, highlighting his participation as an expert in the T-Mobilitat public tendering process to define a new ticketing and payment system for public transport across Catalonia. He also participates as an expert on different forums such as the Union Internationale des Transports Publics and the European Commission.

Oscar firmly believes that the success of transformation projects is to center them on people and the customer needs. He enjoys questioning how to improve continuously, facilitating the breaking of cultural stigmas and introducing new methodologies and, above all, working side by side with people to revolutionize the company from within.

Oscar is a Senior Industrial Engineer from the UPC Universitat Politècnica de Catalunya and a postgraduate degree in SmartMoblity from the same university. Oscar is also a graduate of the IESE Business School where he studied the PDD Management Development Program.


Barcelona de Serveis Municipals S.A. (B:SM).

  • Barcelona de Serveis Municipals (B:SM), founded in 2002, is a company of the City Council of Barcelona created with the aim of uniting in a single company the offering of different municipal services. Currently, the activities managed by BSM are varied and include mobility services to the management of different facilities, as well as, the management of Barcelona’s highlighted culture, recreation and biodiversity facilities.


  • One of the main objectives of BSM is to contribute to the mobility policy of the city by playing a leading role in the definition and policy management, the control of the parking indiscipline offering efficiency and quality. The company has evolved, adapting its services and creating new ones, to achieve a planned, sustainable, efficient and environmentally friendly mobility in the city.