An expert in telecoms and an employee of Pod since its early years, Sam’s ability to identify and target growth markets that contributed directly to the geographic and financial expansion of the organization quickly made him a mainstay of the company. In 2014, he moved to the USA to head up Pod’s US office in San Francisco, California and during the first five years grew the US business by 100% year on year. In 2019 Sam was appointed Group CEO and began by taking Pod into another phase of growth, focusing on developing new global markets and increasing Pod’s footprint in existing markets, culminating in the company’s acquisition by Giesecke+Devrient, world leaders in eSIM technology, in July 2021. Pod Group has evolved into the world’s first ENO, and Sam now stands at the helm of a company able to offer unique, customized solutions designed to give enterprises, both large and small, ownership and control of their IoT connectivity, from the SIM card right up to a complete private network.