Bruce started in the business of IoT in 2008 as CEO of a networking company that sold a platform to Service Providers providing smart home services. His career began as a mathematician and then programmer who quickly found his way to business through marketing. He worked his way through product marketing and brand management to be VP of Marketing for a large Microsoft subsidiary. Since then Bruce has been CEO of companies in the visual computing and IT industries.

Today Bruce consults with enterprises and IoT vendors on their IoT strategies. He also conducts workshops for senior managers and executives on how to build IoT businesses and product lines.

Bruce is well known and connected in the industry through his IoT podcast, video series and monthly meetup in the Silicon Valley and is a featured author for publications such as Computerworld, Forbes, Network World and ZDNet.