Cameron Craig is a twenty-year contributor to new product development and interactive digital media practices, holding strategic roles in high technology start-ups, digital agencies, and most recently a Fortune 500 retailer.

Cameron is currently VP- Head of User Experience/Innovation at Macy’s | Bloomingdales, where he leads the team researching, designing and dreaming up the company’s next generation products and services. His laser focus on the customer has pushed the organization to consistently innovate to meet the ever-changing needs of the Macy’s customers both new and known.

Prior to Macy’s, Cam was a Partner and Director of Strategy, at Sprout Designs a product design agency in San Francisco. Sprout’s clients include GoPro, The Bill and Melinda Gates Foundation, Intuit, Sony, BEA, Sun Microsystems/Oracle, The San Francisco SPCA, and DocuSign.