Doug Anderson – is a native born Californian and currently Senior Director of Digital Strategy and Innovation for the Los Angeles County Metropolitan Transportation Authority. He was hired in response to a board motion made by Los Angeles Mayor Eric Garcetti for the creation of a strategic technology department to advance new technologies focused on improving the customer experience in transit.

Doug is a technical innovator with 43 years in the transit information field. He implemented the nation’s first public transit trip planner in 1979, integrated multi-agency planning in support of the 1984 Olympics, and pioneered early voice response technologies and one-number clearinghouse projects such as 2-LA-Ride and 1-800-Commute which served as precursors to todays 511 systems. He created and implemented early raster–based map systems on the web when most GIS systems relied heavily on vector-based technology. Following the 1994 Northridge earthquake in California, he spearheaded a 100+ kiosk project to implement a transportation alerts system. He was an early adopter of open source software and promotes its use by public agencies whenever he can. He recently created a suite of open API’s which allow access to regional real-time transit data and functionality to developers and other local transit agencies.

Currently, Doug is exploring extending outreach to transit customers via a number of technologies including equipping the LA Metro’s fleet of vehicles with Wi-Fi and digital displays, adding a social media component to the mobile trip planner, adopting i-beacons for use in way-finding for the blind, evaluating first and last mile personal e-vehicles, and providing real-time customer support onboard transit vehicles.