• Start Time:
    03:00PM
  • End Time:
    03:40PM
  • Day:
    Day 2

Talk:

  • Exploring how the IoT can create a direct brand-consumer channel.
  • What potential does this IoT ‘channel’ have for multi-way communication and to what extent can it be used for consumer engagement?
  • How does this evolving landscape affect retailer’s relationship with their customers, both in store and digitally, such as utilising wearables, smart TVs and BLE technology?
  • Using IoT data streams to effectively equip yourself to form closer relationships with the customer.
  • Security and privacy necessary for trust-based consumer-brand relationship.

Associated Speakers:

Nina Bhatia

Managing Director, Centrica Connected Home

Centrica

Associated Talks:

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Stephane Wyper

Senior Vice President, New Commerce Partnerships and Commercialization

Mastercard

Associated Talks:

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