{"id":29392,"date":"2025-03-27T15:46:04","date_gmt":"2025-03-27T15:46:04","guid":{"rendered":"https:\/\/www.iottechexpo.com\/northamerica\/?post_type=agenda&#038;p=29392"},"modified":"2026-09-23T07:02:28","modified_gmt":"2026-09-23T14:02:28","slug":"embedded-systems-in-action","status":"publish","type":"agenda","link":"https:\/\/www.iottechexpo.com\/northamerica\/agenda\/embedded-systems-in-action\/","title":{"rendered":"Embedded Systems in Action: Building Smart, Resilient IoT Devices"},"content":{"rendered":"<h2>DAY 2 | FREE TRACK<\/h2>\n<h2>Embedded Systems in Action: Building Smart, Resilient IoT Devices<\/h2>\n<h2>10:00 &#8211; 10:15 AM<\/h2>\n<h2>Chairperson\u2019s welcome<\/h2>\n<p>Chairpersons welcome and opening remarks.<\/p>\n<h2>10:15 &#8211; 10:35 AM<\/h2>\n<h2>Presentation: Agentic AI Meets Embedded: How AI Agents Are Transforming Embedded Systems Engineering<\/h2>\n<p>Embedded systems engineering has long been defined by tight hardware constraints, manual debug cycles, and slow iteration loops. But a new wave of AI agents is changing how we write, test, and deploy embedded software from the IDE to the vehicle.<\/p>\n<p>This session draws from real-world experience building and deploying agentic AI tools for embedded development,including: &#8211; Agentic IDE for microcontrollers: How Dhruvil forked the Arduino IDE into a Cursor-style agentic environment where AI autonomously writes code, compiles, flashes firmware to hardware, reads serial output, and self-corrects \u2014 iterating up to 12 rounds without human intervention<br \/>&#8211; AI on the edge: Lessons from building an ESP32-based AI robot with real-time voice interaction powered by GPT-4o \u2014 bringing agentic capabilities directly onto resource-constrained embedded hardware<br \/>&#8211; Agents in the autonomous driving pipeline: Perspectives from 8+ years integrating perception, sensor fusion, and controls software on NVIDIA Drive platforms at companies like NVIDIA, Lucid Motors, and Canoo \u2014 and where agentic workflows can accelerate development, debugging, and deployment <br \/>&#8211; What actually works today: Practical patterns for connecting LLM agents to hardware toolchains (compilers, flashers, serial monitors, JTAG) and the failure modes you&#8217;ll hit along the way<\/p>\n<p>Whether you&#8217;re building IoT devices, automotive systems, or robotics, this talk will show you how agentic AI can collapse your embedded development cycle from days to minutes \u2014 with live demos.<\/p>\n<h2>10:40 &#8211; 11:10 AM<\/h2>\n<h2>Presentation: From Cloud AI to Physical AI: Why Intelligence Must Move to the Edge<\/h2>\n<p>AI is undergoing a fundamental paradigm shift from centralized cloud computing to distributed intelligence at the edge and ultimately to Physical AI, where intelligence is embedded directly within the physical world.\u00a0<\/p>\n<p>This transformation is driven by the need for real-time perception, low-latency decision-making, and continuous interaction with dynamic environments. As a result, AI is no longer confined to data centers but is becoming an integral part of vehicles, robotics systems, and intelligent infrastructure.\u00a0<\/p>\n<p>Major technology leaders such as NVIDIA, Tesla, and Apple are converging on this direction by building end-to-end stacks that integrate advanced hardware, edge computing, and on-device AI acceleration.\u00a0<\/p>\n<p>Ultimately, this shift represents a new phase of computing\u2014where AI is no longer abstract or remote, but physically present, context-aware, and capable of acting within the real world.<\/p>\n<h2>11:15 &#8211; 11:35 AM<\/h2>\n<h2>Presentation: Securing the Intelligent Edge: Why Kernel-Level Protection Is the Answer to CRA Compliance<\/h2>\n<p>The EU Cyber Resilience Act is reshaping what it means to ship a connected product. For manufacturers of embedded IoT devices, it introduces mandatory security requirements that span the entire product lifecycle \u2014 from design through deployment and beyond. But meeting those requirements demands more than documentation and patching cycles. Traditional security approaches built for perimeter defense or cloud-based detection simply don&#8217;t scale to devices with constrained resources, no persistent network connection, and real-time operational demands. This session explores a new security model designed specifically for the intelligent edge: one that enforces policy directly at the OS kernel \u2014 blocking malicious behavior before it can execute, regardless of whether the exploit has ever been seen before. Attendees will walk away with a clear picture of what embedded-native, enforcement-first security looks like in practice, and\u00a0how it simplifies the path to CRA requirements\u00a0through vulnerability handling, secure defaults, and ongoing protection of devices in the field.<\/p>\n<h2>11:40 AM &#8211; 12:00 PM<\/h2>\n<h2>Presentation: Rethinking Device Manufacturing with SGP.32: Post-Issuance Customization at Scale<\/h2>\n<p>Industrial IoT manufacturers often struggle with customizing firmware, accessories, and configurations across diverse markets\u2014tasks that still require physical access during production. With SGP.32 IoT eSIMs and built-in bootstrap connectivity, devices become digital from the moment they are powered on. This enables remote, API-driven customization of firmware, SIM profiles, and device settings after manufacturing, without locking in a connectivity provider. The result: faster scaling, less complexity, and a more flexible production process.<\/p>\n<h2>12:00 &#8211; 12:30 PM<\/h2>\n<h2>Networking Break<\/h2>\n<h2>12:30 &#8211; 1:05 PM<\/h2>\n<h2>Fireside Chat: Navigating IoT Connectivity &amp; Protocols<\/h2>\n<p>Industry experts explore the diverse and often complex world of IoT connectivity and communication protocols. They provide guidance on selecting the best technologies to match specific application requirements, weighing factors like power consumption, range, data throughput, and interoperability. The session also highlights how to navigate trade-offs and integrate multiple protocols within increasingly heterogeneous IoT environments to build reliable, efficient networks.<\/p>\n<h2>1:10 &#8211; 1:30 PM<\/h2>\n<h2>Presentation: Trust on the Edge: The New Frontline in IoT Cybersecurity<\/h2>\n<p>Join industry veteran Bill Lattin for a special session celebrating the recent release of his new book\u00a0<i>Trust on the Edge.\u00a0<\/i>A\u00a0must-attend session for IoT manufacturers navigating today\u2019s rapidly evolving cybersecurity landscape, Bill draws on decades of real-world experience securing safety-critical systems from silicon to cloud, Bill will share hard-earned lessons, practical strategies, and a blueprint for building lifecycle trust into connected products from day one. Attend to gain actionable insights\u2014and grab a complimentary copy of the book to take the playbook with you.<\/p>\n<h2>1:30 &#8211; 2:30 PM<\/h2>\n<h2>Lunch Break<\/h2>\n<h2>2:35 &#8211; 3:20 PM<\/h2>\n<h2>Panel Discussion: Designing Connected Devices with Security Built In<\/h2>\n<p>Security is critical for connected embedded devices, and this panel takes a deep dive into how to build it in from the very beginning. Experts discuss best practices including hardware root of trust, secure boot processes, strong encryption, and continuous threat monitoring to protect IoT systems at every stage. The conversation also covers how to stay ahead of evolving cyber threats and the importance of designing security measures that adapt as devices age. Attendees will gain practical insights into creating resilient, long-lasting IoT deployments that can withstand real-world challenges.<\/p>\n<h2>3:20 PM<\/h2>\n<h2>Chairperson&#8217;s Closing Remarks<\/h2>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-29392","agenda","type-agenda","status-publish","hentry"],"acf":{"day":"2","event":["IoT"],"region":"North America","track_type":"Free Track","time_slot":[{"slot_heading":"Embedded Systems in Action: Building Smart, Resilient IoT Devices","slot_type":"Title and Track Sponsor","slot_day":"Same","slot_time":"","slot_alternative_track_type":"","slot_text":"","slot_speakers":false,"slot_sponsor":false,"slot_divider":true,"slot_display":true},{"slot_heading":"Chairperson\u2019s welcome","slot_type":"Entry","slot_day":"Same","slot_time":"10:00 - 10:15 AM","slot_alternative_track_type":"","slot_text":"<p>Chairpersons welcome and opening remarks.<\/p>\n","slot_speakers":[{"ID":66587,"post_author":"6218","post_date":"2026-03-27 10:31:04","post_date_gmt":"2026-03-27 17:31:04","post_content":"<!-- wp:paragraph -->\n<p>Mark Vena is the CEO and Principal Analyst at\u00a0<a href=\"https:\/\/www.smarttechresearch.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">SmartTech Research<\/a>\u00a0based in Las Vegas, Nevada. As a technology industry veteran for over 25 years, Mark Vena covers numerous business, enterprise and consumer tech topics, including AI, semiconductor, PCs, smartphones, smart home, connected health, security, PC and console gaming, and streaming entertainment solutions. Mark has held senior marketing and business leadership positions at Compaq, Dell, Alienware, Synaptics, Sling Media and Neato Robotics. Mark has appeared on CNBC, NBC News, ABC News, Business Today, The Discovery Channel and other media outlets. Mark\u2019s analysis and commentary have appeared on\u00a0<a href=\"https:\/\/www.forbes.com\/search\/?q=mark+n.+vena\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>,\u00a0<a href=\"https:\/\/medium.com\/@markvena\" target=\"_blank\" rel=\"noreferrer noopener\">Medium<\/a>\u00a0and other well-known business news and research sites. His comments about the consumer tech space have repeatedly appeared in The Wall Street Journal, The New York Times, USA Today,\u00a0<a href=\"https:\/\/www.technewsworld.com\/search-results?keyword=mark+n.+vena&amp;orderby=post_date&amp;order=desc\" target=\"_blank\" rel=\"noreferrer noopener\">TechNewsWorld<\/a>\u00a0and other news publications.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Mark Vena","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mark-vena","to_ping":"","pinged":"","post_modified":"2026-03-27 10:33:27","post_modified_gmt":"2026-03-27 17:33:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.iottechexpo.com\/northamerica\/?post_type=speaker&#038;p=66587","menu_order":12,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"}],"slot_sponsor":false,"slot_divider":true,"slot_display":true},{"slot_heading":"Presentation: Agentic AI Meets Embedded: How AI Agents Are Transforming Embedded Systems Engineering","slot_type":"Entry","slot_day":"Same","slot_time":"10:15 - 10:35 AM","slot_alternative_track_type":"","slot_text":"<p>Embedded systems engineering has long been defined by tight hardware constraints, manual debug cycles, and slow iteration loops. But a new wave of AI agents is changing how we write, test, and deploy embedded software from the IDE to the vehicle.<\/p>\n<p>This session draws from real-world experience building and deploying agentic AI tools for embedded development,including: \u2013 Agentic IDE for microcontrollers: How Dhruvil forked the Arduino IDE into a Cursor-style agentic environment where AI autonomously writes code, compiles, flashes firmware to hardware, reads serial output, and self-corrects \u2014 iterating up to 12 rounds without human intervention<br \/>\n\u2013 AI on the edge: Lessons from building an ESP32-based AI robot with real-time voice interaction powered by GPT-4o \u2014 bringing agentic capabilities directly onto resource-constrained embedded hardware<br \/>\n\u2013 Agents in the autonomous driving pipeline: Perspectives from 8+ years integrating perception, sensor fusion, and controls software on NVIDIA Drive platforms at companies like NVIDIA, Lucid Motors, and Canoo \u2014 and where agentic workflows can accelerate development, debugging, and deployment<br \/>\n\u2013 What actually works today: Practical patterns for connecting LLM agents to hardware toolchains (compilers, flashers, serial monitors, JTAG) and the failure modes you\u2019ll hit along the way<\/p>\n<p>Whether you\u2019re building IoT devices, automotive systems, or robotics, this talk will show you how agentic AI can collapse your embedded development cycle from days to minutes \u2014 with live demos.<\/p>\n","slot_speakers":[{"ID":66389,"post_author":"6218","post_date":"2026-03-23 02:42:12","post_date_gmt":"2026-03-23 09:42:12","post_content":"","post_title":"Dhruvil Darji","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dhruvil-darji","to_ping":"","pinged":"","post_modified":"2026-03-23 02:42:14","post_modified_gmt":"2026-03-23 09:42:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.iottechexpo.com\/northamerica\/?post_type=speaker&#038;p=66389","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"}],"slot_sponsor":false,"slot_divider":true,"slot_display":true},{"slot_heading":"Presentation: From Cloud AI to Physical AI: Why Intelligence Must Move to the Edge","slot_type":"Entry","slot_day":"Same","slot_time":"10:40 - 11:10 AM","slot_alternative_track_type":"","slot_text":"<p>AI is undergoing a fundamental paradigm shift from centralized cloud computing to distributed intelligence at the edge and ultimately to Physical AI, where intelligence is embedded directly within the physical world. <\/p>\n<p>This transformation is driven by the need for real-time perception, low-latency decision-making, and continuous interaction with dynamic environments. As a result, AI is no longer confined to data centers but is becoming an integral part of vehicles, robotics systems, and intelligent infrastructure. <\/p>\n<p>Major technology leaders such as NVIDIA, Tesla, and Apple are converging on this direction by building end-to-end stacks that integrate advanced hardware, edge computing, and on-device AI acceleration. <\/p>\n<p>Ultimately, this shift represents a new phase of computing\u2014where AI is no longer abstract or remote, but physically present, context-aware, and capable of acting within the real world.<\/p>\n","slot_speakers":[{"ID":66976,"post_author":"6218","post_date":"2026-04-20 08:23:23","post_date_gmt":"2026-04-20 15:23:23","post_content":"<!-- wp:paragraph -->\n<p>Dr. Kim, Sungho is the CEO of Hyundai Global Software Center in San Jose, Silicon Valley, USA\u00a0 and a computer science professor with over 20 years of experience in autonomous driving, connected vehicles, and intelligent mobility systems. He previously served as CIO of Hyundai Truck &amp; Bus and has led global projects on self-driving technologies, AI-driven vehicle systems, and connected car platforms.\u00a0<\/p>\n<!-- \/wp:paragraph -->","post_title":"Sungho Kim","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sungho-kim","to_ping":"","pinged":"","post_modified":"2026-04-20 08:23:27","post_modified_gmt":"2026-04-20 15:23:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.iottechexpo.com\/northamerica\/?post_type=speaker&#038;p=66976","menu_order":0,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"}],"slot_sponsor":false,"slot_divider":true,"slot_display":true},{"slot_heading":"Presentation: Securing the Intelligent Edge: Why Kernel-Level Protection Is the Answer to CRA Compliance","slot_type":"Entry","slot_day":"Same","slot_time":"11:15 - 11:35 AM","slot_alternative_track_type":"","slot_text":"<p>The EU Cyber Resilience Act is reshaping what it means to ship a connected product. For manufacturers of embedded IoT devices, it introduces mandatory security requirements that span the entire product lifecycle \u2014 from design through deployment and beyond. But meeting those requirements demands more than documentation and patching cycles. Traditional security approaches built for perimeter defense or cloud-based detection simply don\u2019t scale to devices with constrained resources, no persistent network connection, and real-time operational demands. This session explores a new security model designed specifically for the intelligent edge: one that enforces policy directly at the OS kernel \u2014 blocking malicious behavior before it can execute, regardless of whether the exploit has ever been seen before. Attendees will walk away with a clear picture of what embedded-native, enforcement-first security looks like in practice, and how it simplifies the path to CRA requirements through vulnerability handling, secure defaults, and ongoing protection of devices in the field.<\/p>\n","slot_speakers":[{"ID":60425,"post_author":"6218","post_date":"2026-02-24 07:01:54","post_date_gmt":"2026-02-24 15:01:54","post_content":"<!-- wp:paragraph -->\n<p>Solutions Engineer at Exein, leading Americas technical efforts across embedded systems cybersecurity \u2014 from firmware vulnerability analysis to eBPF-based runtime behavioral monitoring and regulatory compliance automation for EU CRA and Radio Equipment Directive requirements.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>My role sits at the intersection of technical expertise and go-to-market execution. I work with OEM and hardware partners to define integration architectures, enable technical sales motions, and translate embedded security capabilities into clear value for engineering and product teams building at the edge.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Whether scoping customer deployments, driving partner enablement, or developing go-to-market strategy around Exein's core products \u2014 Analyzer, Runtime, and the AI Compliance Tool \u2014 my focus is on accelerating time-to-security for organizations in resource-constrained, Linux-based environments. I thrive in technical, fast-moving environments where security decisions have real consequences for device integrity and supply chain trust.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Passionate about eBPF, proactive security enforcement, and the expanding role of AI in embedded defense.<\/p>\n<!-- \/wp:paragraph -->","post_title":"Channa Samynathan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"senior-representative-at-exein","to_ping":"","pinged":"","post_modified":"2026-04-01 01:45:47","post_modified_gmt":"2026-04-01 08:45:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.iottechexpo.com\/northamerica\/?post_type=speaker&#038;p=60425","menu_order":141,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"}],"slot_sponsor":false,"slot_divider":true,"slot_display":true},{"slot_heading":"Presentation: Rethinking Device Manufacturing with SGP.32: Post-Issuance Customization at Scale","slot_type":"Entry","slot_day":"Same","slot_time":"11:40 AM - 12:00 PM","slot_alternative_track_type":"","slot_text":"<p>Industrial IoT manufacturers often struggle with customizing firmware, accessories, and configurations across diverse markets\u2014tasks that still require physical access during production. 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With over 25 years of experience in sales, business development, and revenue growth, he brings deep expertise in SaaS, enterprise applications, and cloud services, along with specialized knowledge in financial planning, ERP, and PLM sectors.<\/em>\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Matthew Mallette","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"matthew-mallette","to_ping":"","pinged":"","post_modified":"2026-04-09 03:54:37","post_modified_gmt":"2026-04-09 10:54:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.iottechexpo.com\/northamerica\/?post_type=speaker&#038;p=66800","menu_order":154,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":53476,"post_author":"6218","post_date":"2026-02-10 08:02:53","post_date_gmt":"2026-02-10 16:02:53","post_content":"","post_title":"Joseph Johnson","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"senior-representative-at-emnify","to_ping":"","pinged":"","post_modified":"2026-04-02 02:11:47","post_modified_gmt":"2026-04-02 09:11:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.iottechexpo.com\/northamerica\/?post_type=speaker&#038;p=53476","menu_order":154,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"}],"slot_sponsor":false,"slot_divider":true,"slot_display":true},{"slot_heading":"Networking Break","slot_type":"Break","slot_day":"Same","slot_time":"12:00 - 12:30 PM","slot_alternative_track_type":"","slot_text":"","slot_speakers":false,"slot_sponsor":false,"slot_divider":true,"slot_display":true},{"slot_heading":"Fireside Chat: Navigating IoT Connectivity & Protocols","slot_type":"Entry","slot_day":"Same","slot_time":"12:30 - 1:05 PM","slot_alternative_track_type":"","slot_text":"<p>Industry experts explore the diverse and often complex world of IoT connectivity and communication protocols. They provide guidance on selecting the best technologies to match specific application requirements, weighing factors like power consumption, range, data throughput, and interoperability. The session also highlights how to navigate trade-offs and integrate multiple protocols within increasingly heterogeneous IoT environments to build reliable, efficient networks.<\/p>\n","slot_speakers":[{"ID":66224,"post_author":"6218","post_date":"2026-03-16 02:35:33","post_date_gmt":"2026-03-16 09:35:33","post_content":"","post_title":"Vivek Jain","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vivek-jain","to_ping":"","pinged":"","post_modified":"2026-03-16 09:09:06","post_modified_gmt":"2026-03-16 16:09:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.iottechexpo.com\/northamerica\/?post_type=speaker&#038;p=66224","menu_order":6,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":66587,"post_author":"6218","post_date":"2026-03-27 10:31:04","post_date_gmt":"2026-03-27 17:31:04","post_content":"<!-- wp:paragraph -->\n<p>Mark Vena is the CEO and Principal Analyst at\u00a0<a href=\"https:\/\/www.smarttechresearch.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">SmartTech Research<\/a>\u00a0based in Las Vegas, Nevada. As a technology industry veteran for over 25 years, Mark Vena covers numerous business, enterprise and consumer tech topics, including AI, semiconductor, PCs, smartphones, smart home, connected health, security, PC and console gaming, and streaming entertainment solutions. Mark has held senior marketing and business leadership positions at Compaq, Dell, Alienware, Synaptics, Sling Media and Neato Robotics. Mark has appeared on CNBC, NBC News, ABC News, Business Today, The Discovery Channel and other media outlets. Mark\u2019s analysis and commentary have appeared on\u00a0<a href=\"https:\/\/www.forbes.com\/search\/?q=mark+n.+vena\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>,\u00a0<a href=\"https:\/\/medium.com\/@markvena\" target=\"_blank\" rel=\"noreferrer noopener\">Medium<\/a>\u00a0and other well-known business news and research sites. His comments about the consumer tech space have repeatedly appeared in The Wall Street Journal, The New York Times, USA Today,\u00a0<a href=\"https:\/\/www.technewsworld.com\/search-results?keyword=mark+n.+vena&amp;orderby=post_date&amp;order=desc\" target=\"_blank\" rel=\"noreferrer noopener\">TechNewsWorld<\/a>\u00a0and other news publications.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Mark Vena","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mark-vena","to_ping":"","pinged":"","post_modified":"2026-03-27 10:33:27","post_modified_gmt":"2026-03-27 17:33:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.iottechexpo.com\/northamerica\/?post_type=speaker&#038;p=66587","menu_order":12,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"}],"slot_sponsor":false,"slot_divider":true,"slot_display":true},{"slot_heading":"Presentation: Trust on the Edge: The New Frontline in IoT Cybersecurity","slot_type":"Entry","slot_day":"Same","slot_time":"1:10 - 1:30 PM","slot_alternative_track_type":"","slot_text":"<p>Join industry veteran Bill Lattin for a special session celebrating the recent release of his new book Trust on the Edge. A must-attend session for IoT manufacturers navigating today\u2019s rapidly evolving cybersecurity landscape, Bill draws on decades of real-world experience securing safety-critical systems from silicon to cloud, Bill will share hard-earned lessons, practical strategies, and a blueprint for building lifecycle trust into connected products from day one. Attend to gain actionable insights\u2014and grab a complimentary copy of the book to take the playbook with you.<\/p>\n","slot_speakers":[{"ID":53497,"post_author":"6218","post_date":"2026-02-10 08:06:22","post_date_gmt":"2026-02-10 16:06:22","post_content":"<!-- wp:paragraph -->\n<p>Bill Lattin\u2019s career in applied cryptography began in 1981 building among the first DES encryptors. In 1984, he co-founded Cylink Corporation, a pioneer in public key-based solutions. Subsequently, he was managing director of SecureField, CTO of Certicom Corporation, and co-founder of OmniTrust (formerly INTEGRITY Security Services) where he works with start-ups through Global 1000 companies to design and implement secure embedded and IoT products in the automotive, industrial control, medical, semiconductor and defense arenas.<\/p>\n<!-- \/wp:paragraph -->","post_title":"Bill Lattin","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"senior-representative-at-integrity-security-services-2","to_ping":"","pinged":"","post_modified":"2026-04-01 02:22:25","post_modified_gmt":"2026-04-01 09:22:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.iottechexpo.com\/northamerica\/?post_type=speaker&#038;p=53497","menu_order":156,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"}],"slot_sponsor":false,"slot_divider":true,"slot_display":true},{"slot_heading":"Lunch Break","slot_type":"Break","slot_day":"Same","slot_time":"1:30 - 2:30 PM","slot_alternative_track_type":"","slot_text":"","slot_speakers":false,"slot_sponsor":false,"slot_divider":true,"slot_display":true},{"slot_heading":"Panel Discussion: Designing Connected Devices with Security Built In","slot_type":"Entry","slot_day":"Same","slot_time":"2:35 - 3:20 PM","slot_alternative_track_type":"","slot_text":"<p>Security is critical for connected embedded devices, and this panel takes a deep dive into how to build it in from the very beginning. Experts discuss best practices including hardware root of trust, secure boot processes, strong encryption, and continuous threat monitoring to protect IoT systems at every stage. The conversation also covers how to stay ahead of evolving cyber threats and the importance of designing security measures that adapt as devices age. Attendees will gain practical insights into creating resilient, long-lasting IoT deployments that can withstand real-world challenges.<\/p>\n","slot_speakers":[{"ID":66274,"post_author":"6218","post_date":"2026-03-17 06:33:18","post_date_gmt":"2026-03-17 13:33:18","post_content":"","post_title":"Brady Poucher","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"brady-poucher","to_ping":"","pinged":"","post_modified":"2026-03-17 06:33:20","post_modified_gmt":"2026-03-17 13:33:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.iottechexpo.com\/northamerica\/?post_type=speaker&#038;p=66274","menu_order":8,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":66587,"post_author":"6218","post_date":"2026-03-27 10:31:04","post_date_gmt":"2026-03-27 17:31:04","post_content":"<!-- wp:paragraph -->\n<p>Mark Vena is the CEO and Principal Analyst at\u00a0<a href=\"https:\/\/www.smarttechresearch.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">SmartTech Research<\/a>\u00a0based in Las Vegas, Nevada. As a technology industry veteran for over 25 years, Mark Vena covers numerous business, enterprise and consumer tech topics, including AI, semiconductor, PCs, smartphones, smart home, connected health, security, PC and console gaming, and streaming entertainment solutions. Mark has held senior marketing and business leadership positions at Compaq, Dell, Alienware, Synaptics, Sling Media and Neato Robotics. Mark has appeared on CNBC, NBC News, ABC News, Business Today, The Discovery Channel and other media outlets. Mark\u2019s analysis and commentary have appeared on\u00a0<a href=\"https:\/\/www.forbes.com\/search\/?q=mark+n.+vena\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>,\u00a0<a href=\"https:\/\/medium.com\/@markvena\" target=\"_blank\" rel=\"noreferrer noopener\">Medium<\/a>\u00a0and other well-known business news and research sites. 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As a technology industry veteran for over 25 years, Mark Vena covers numerous business, enterprise and consumer tech topics, including AI, semiconductor, PCs, smartphones, smart home, connected health, security, PC and console gaming, and streaming entertainment solutions. Mark has held senior marketing and business leadership positions at Compaq, Dell, Alienware, Synaptics, Sling Media and Neato Robotics. Mark has appeared on CNBC, NBC News, ABC News, Business Today, The Discovery Channel and other media outlets. Mark\u2019s analysis and commentary have appeared on\u00a0<a href=\"https:\/\/www.forbes.com\/search\/?q=mark+n.+vena\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>,\u00a0<a href=\"https:\/\/medium.com\/@markvena\" target=\"_blank\" rel=\"noreferrer noopener\">Medium<\/a>\u00a0and other well-known business news and research sites. His comments about the consumer tech space have repeatedly appeared in The Wall Street Journal, The New York Times, USA Today,\u00a0<a href=\"https:\/\/www.technewsworld.com\/search-results?keyword=mark+n.+vena&amp;orderby=post_date&amp;order=desc\" target=\"_blank\" rel=\"noreferrer noopener\">TechNewsWorld<\/a>\u00a0and other news publications.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Mark Vena","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mark-vena","to_ping":"","pinged":"","post_modified":"2026-03-27 10:33:27","post_modified_gmt":"2026-03-27 17:33:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.iottechexpo.com\/northamerica\/?post_type=speaker&#038;p=66587","menu_order":12,"post_type":"speaker","post_mime_type":"","comment_count":"0","filter":"raw"}],"slot_sponsor":false,"slot_divider":true,"slot_display":true}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Embedded Intelligence | Agenda | IoT Tech Expo NA26<\/title>\n<meta name=\"description\" content=\"IoT Tech Expo North America 2026 \u2013 Explore the conference agenda for Day 2, featuring a free track on Embedded Systems &amp; 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